Corporate communication : a guide to theory & practice / Joep Cornelissen.
Material type: TextPublication details: Los Angeles : SAGE, 2014 Edition: 4th editionDescription: xxi, 294 pages : illustrations ; 25 cmISBN: 9781473953703Subject(s): Communication in management | Business communication | Business communication | Communication in management | Corporate Communication | Unternehmen | Kommunikation | Communication en gestion | Communication dans les organisationsLOC classification: HD30.3 | .C667 2014Item type | Current library | Call number | Status | Date due | Barcode |
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Books | CUE LIBRARY HD Industries. Land use. Labor | HD30.3 .C667 2014 (Browse shelf(Opens below)) | Available | 2017-0057 |
Browsing CUE LIBRARY shelves, Shelving location: HD Industries. Land use. Labor Close shelf browser (Hides shelf browser)
HD30.27 .W8 2004 Networking for Business Success Quick tips for busy people | HD30.28 .J468 2002 EXPORING STRATEGY TEXT AND CASES | HD30.28.W665 2010 Strategic Thinking A nine step approach to strategy and leadership for managers and marketers | HD30.3 .C667 2014 Corporate communication : a guide to theory & practice / | HD30.3 .C69 2014 Strategic Internal Communication How to build employee engagement and performance | HD30.3.F554 2014 Internal communications A manual for practitioners | HD30.3 .M3669 1999 EXECUTIVE'S PORTFOLIO OF MODEL SPEECHES FOR ALL OCCASIONS |
Previous edition: 2011.
Includes bibliographical references and index.
Part I: Introduction -- Chapter 1: Defining Corporate Communication -- Chapter 2: Corporate Communication in Contemporary Organizations -- Part II: Conceptual Foundations -- Chapter 3: Stakeholder Management and Communication -- Chapter 4: Corporate Identity, Branding and Corporate Reputation -- Part III: Corporate Communication in Practice -- Chapter 5: Communication Strategy -- Chapter 6: Strategic Planning and Campaign Management -- Chapter 7: Research and Measurement -- Part IV: Specialist Areas in Corporate Communications -- Chapter 8: Media Relations -- Chapter 9: Employee Communication -- Chapter 10: Issues Management -- Chapter 11: Crisis Communication -- Part V: New Developments in Corporate Communication -- Chapter 12: Leadership and Change Communication -- Chapter 13: Corporate Social Responsibility (CSR) and Community Relations -- Chapter 14: Social Media and Corporate Communication.
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