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Cornelissen, Joep,

Corporate communication : a guide to theory & practice / Joep Cornelissen. - 4th edition. - Los Angeles : SAGE, 2014 - xxi, 294 pages : illustrations ; 25 cm

Previous edition: 2011.

Includes bibliographical references and index.

Part I: Introduction -- Chapter 1: Defining Corporate Communication -- Chapter 2: Corporate Communication in Contemporary Organizations -- Part II: Conceptual Foundations -- Chapter 3: Stakeholder Management and Communication -- Chapter 4: Corporate Identity, Branding and Corporate Reputation -- Part III: Corporate Communication in Practice -- Chapter 5: Communication Strategy -- Chapter 6: Strategic Planning and Campaign Management -- Chapter 7: Research and Measurement -- Part IV: Specialist Areas in Corporate Communications -- Chapter 8: Media Relations -- Chapter 9: Employee Communication -- Chapter 10: Issues Management -- Chapter 11: Crisis Communication -- Part V: New Developments in Corporate Communication -- Chapter 12: Leadership and Change Communication -- Chapter 13: Corporate Social Responsibility (CSR) and Community Relations -- Chapter 14: Social Media and Corporate Communication.

ISBN: 9781473953703

Subjects--Topical Terms:
Communication in management.
Business communication.
Business communication.
Communication in management.
Corporate Communication.
Unternehmen.
Kommunikation.
Communication en gestion.
Communication dans les organisations.

LC Class. No.: HD30.3 / .C667 2014