000			01949nam a22003257a 4500
003			OSt
005			20240214081326.0
008			240214b |||||||| |||| 00| 0 eng d
020			_a9781473953703
040			_aCUE _cCUE
050			_aHD30.3 _b.C667 2014
100			_aCornelissen, Joep, _eauthor.
245			_aCorporate communication : _ba guide to theory & practice / _cJoep Cornelissen.
250			_a4th edition.
260			_aLos Angeles : _bSAGE, _c2014
300			_axxi, 294 pages : _billustrations ; _c25 cm
501			_aPrevious edition: 2011.
504			_aIncludes bibliographical references and index.
505			_aPart I: Introduction -- Chapter 1: Defining Corporate Communication -- Chapter 2: Corporate Communication in Contemporary Organizations -- Part II: Conceptual Foundations -- Chapter 3: Stakeholder Management and Communication -- Chapter 4: Corporate Identity, Branding and Corporate Reputation -- Part III: Corporate Communication in Practice -- Chapter 5: Communication Strategy -- Chapter 6: Strategic Planning and Campaign Management -- Chapter 7: Research and Measurement -- Part IV: Specialist Areas in Corporate Communications -- Chapter 8: Media Relations -- Chapter 9: Employee Communication -- Chapter 10: Issues Management -- Chapter 11: Crisis Communication -- Part V: New Developments in Corporate Communication -- Chapter 12: Leadership and Change Communication -- Chapter 13: Corporate Social Responsibility (CSR) and Community Relations -- Chapter 14: Social Media and Corporate Communication.
650			_aCommunication in management.
650			_aBusiness communication.
650			_aBusiness communication.
650			_aCommunication in management.
650			_aCorporate Communication.
650			_aUnternehmen.
650			_aKommunikation.
650			_aCommunication en gestion.
650			_aCommunication dans les organisations.
942			_2lcc _cKOHA _kHD30.3 _m.C667 2014 _n0
999			_c760 _d760