TY  - BOOK
AU  - Cornelissen, Joep,
TI  - Corporate communication: a guide to theory & practice 
SN  - 9781473953703
AV  - HD30.3 .C667 2014
PY  - 2014///
CY  - Los Angeles
PB  - SAGE
KW  - Communication in management
KW  - Business communication
KW  - Corporate Communication
KW  - Unternehmen
KW  - Kommunikation
KW  - Communication en gestion
KW  - Communication dans les organisations
N1  - Previous edition: 2011; Includes bibliographical references and index; Part I: Introduction -- Chapter 1: Defining Corporate Communication -- Chapter 2: Corporate Communication in Contemporary Organizations -- Part II: Conceptual Foundations -- Chapter 3: Stakeholder Management and Communication -- Chapter 4: Corporate Identity, Branding and Corporate Reputation -- Part III: Corporate Communication in Practice -- Chapter 5: Communication Strategy -- Chapter 6: Strategic Planning and Campaign Management -- Chapter 7: Research and Measurement -- Part IV: Specialist Areas in Corporate Communications -- Chapter 8: Media Relations -- Chapter 9: Employee Communication -- Chapter 10: Issues Management -- Chapter 11: Crisis Communication -- Part V: New Developments in Corporate Communication -- Chapter 12: Leadership and Change Communication -- Chapter 13: Corporate Social Responsibility (CSR) and Community Relations -- Chapter 14: Social Media and Corporate Communication
ER  -