TY  - BOOK
AU  - Melewar, T. C.
TI  - Facets of corporate identity, communication and reputation
SN  - 9780415405287
AV  - HD59.2 .F33 2008
PY  - 2008///
CY  - London, New York
PB  - Routledge
KW  - Corporate image
KW  - Communication in marketing
KW  - Industrial publicity
KW  - Corporations
KW  - Public relations
ER  -