TY  - BOOK
AU  - Delano, Frank.
TI  - The omnipowerful brand: The new new gold standard in brand management
SN  - 0814404596
AV  - HF6161.B4 D45 1999
PY  - 1999///
CY  - New York
PB  - AMACOM
KW  - Advertising
KW  - Brand name products
N1  - Includes index
ER  -