Delano, Frank. <br/><br/>
The omnipowerful brand :  The new new gold standard in brand management. 
Frank Delano. 
 - New York :  AMACOM,  1999. 
 - xvi, 256 p. :  ill. ;  23 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0814404596 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Brand name products.
<br/><br/><label>LC Class. No.: </label>HF6161.B4  / D45 1999