Includes bibliographical references and index.

Beyond bureaucracy: managing the university year -- Effective marketing in higher education -- Making students welcome: the admissions process -- Commencement of the academic year: welcoming, inducting and developing students -- Establishing and running a scholarship programme -- The students' union year -- Managing course administration -- One great day: organising graduation ceremonies -- Managing assessment systems and processes -- Dealing with complaints and appeals -- Scrutinising quality: working with external examiners and others to maintain standards -- Launching the new university presence: the case of University Campus Suffolk -- Assuring quality of educational provision in universities -- Getting the most from staff: using talents to the full -- University-community engagement: analysing an emerging field -- Practical examples of university-community engagement: some case studies from Leeds Met -- Employability: realising the potential of a university education -- Conclusion: leading the university beyond bureaucracy.