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Facets of corporate identity, communication and reputation /

Facets of corporate identity, communication and reputation / edited by T.C. Melewar. - London ; New York : Routledge, 2008. - xvii, 233 p. : ill. ; 24 cm.

ISBN: 9780415405287

Subjects--Topical Terms:
Corporate image.
Communication in marketing.
Industrial publicity.
Corporations--Public relations.

LC Class. No.: HD59.2 / .F33 2008

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Facets of corporate identity, communication and reputation /